Converting the Crowd: Understanding Conversion Optimized Design

Conversion optimization is the art of getting your website visitors to do what YOU want. Whether lead generation, e-commerce sales, application sign up or any other form of ‘action’, designing your website around the concept of conversion optimization is paramount to having it meet your organization’s goals.

“Converting the Crowd” focuses on understanding conversion optimization and the impact it has on the design process. During the presentation we’ll discuss strategies and tools that can be used to help with your conversion optimization efforts. We invite anyone involved in crafting the vision or strategy for an organization’s website: designers, developers and marketing folks.

See you at WordCamp!

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